Korean Fashion, Accessories & Lifestyle for Men & Women


Korean Style Fashion · Korea has and amazing, eclectic and growing fashion industry

Designer fashion brands from Asia Dragon & Yesstyle, the world's largest online Asian fashion retailer, offering a wide range of high-quality Asian & Korean style fashion clothing, jewellery, accessories and beauty products, all carefully selected by in-house stylists. Browse top fashion brands from Tokyo, Seoul, Taipei, Bangkok and Hong Kong.

Asian & Korean fashion brands are at the cutting edge of popular and wearable fashion and have gained a deserving international reputation. With a strong influence from the latest stylish catwalk fashion from the west, the trends are consistently chic and unique.

Korean style differs from Japanese vogue because the style is often more tailored and mainstream and not so focused on niche identities. Korean fashion is an attractive example of the new style avenues available for shoppers to explore and enjoy!

So why do we offer these styles to the UK, EU and USA?...Simply because they are so feminine and work well with petite women, BUT, and a big BUT too, they also work well with the fuller figure. OK, most women in Asia are tiny, but not all, I can assure you of that. However, nearly all young Asia women wear these fashions and look good too. With clever choices and a slightly daring attitude - You can also achieve the same look! - Truly versatile!

Korea Style Print Tees


Ji Choon-hee
Having been in the business since 1980, Miss Ji is an established designer and is one of the most prominent characters on the Korean fashion scene. She is most well known for her career as a costume designer for major TV programmes, in particular for soap operas with traditional, historical stories. With the increase in popularity of Korean soap operas, Ji Choon-hee's fame grew with it.

Richard Chai
Since 2004, he has been deeply involved with the much acclaimed 'New York Fashion Week' promoting his own label. Prior to 2004, he obtained substantial knowledge & experience working for fashion industry supremos, such as Donna Karan, Geoffrey Beene and Lanvin.

Doo-ri Choong
Chung graduated from The New School university's Parsons division with a BA in Fashion in 1995. After that, Chung worked for Geoffrey Beene for six years, gaining the position of head designer. In 2001, Chung started her own fashion business.Chung is best known for her jersey dresses, which have a unique cut and drape. Chung says that she has no plans to move away from creating this type of dress, as she has a steady clientele.She draws her inspiration from Ann Demeulemeester, Martha Graham and Joseph Beuys. The dresses she creates are classic usually featuring a beautifully draped jersey, her signature fabric.

Im Sang-A
Born February 25, 1973 she is a former Korean pop star who became a renowned designer of handbags and is based in Soho in New York City. She is renowned for her use of exotic skins and materials such as alligator, crocodile, python, lizard, ostrich, stingray, woven eel skins and exotic furs and leathers.

Andre Kim
Kim had been in fashion design business since 1962. At the age of 27 he opened Salon Andre in Sogong-Dong, Central Seoul, and was Korea's first male fashion designer and in 1966 he held a fashion show in Paris establishing an international reputation.

Top fashion labels from Asia

59 Seconds
59 Seconds · Fast & Fresh; a minute is a long time in Hong Kong!

DoDoStyle · A fusion of frilled, feminine style with an edgy urban look

Click · Consistently true to it's philosophy of fun and feminine fashion

BBBon-J · Jung Ok Jung and Lee Seung Chul for the eternal twentysomething girl

Envylook · Creating a style that exudes an elegance that fashionable women love.

Stylementor · Won Sung Hee's affordable clothing, peppy urban fun to on-trend office wear.

HVBAO · Distinctive, hansmade apparel combined with a fusion of graffiti and Chinese inspired designs

Puffy · Resonating the cheery, relaxed spirit of young women with their collection of casual separates

Stylekelly · Designer Cho Sung Soo creating seasonal staples that mixing trends with functionality

Yumi · Casual wear designs, a fashionable collection of comfy, wearable pieces using quality fabrics

Melissa · This Taiwanese label features feminine silhouettes and trendy details

Toffee · Dreaming of beautiful simple clothes, they strive to add diversity with their romantic & casual wear

Prischu · A youthful and casual this Korean brand is all about fashion forward individuality that works

Tokyo Fashion
Tokyo Fashion · By Mayuki Zhou, a fusion of Japanese style with feminine styles and luscious fabrics

Redopin · Founder Lee Jung Hyo creates fantastic casual apparel

Ageha · The most hip and happening young styles straight from the heart of Tokyo's fashion hub Shibuya

Angelove · A Hong Kong fashion label specialising in accessories for women

Buden Akindo
Buden Akindo · Uniting Japanese art with contemporary casual wear


An in-depth look at the history of Korean fashion from the time of ancient dynasties to the 21st century catwalk - Plus analysis of today and a glimpse into the future.


HanbokHistorically Korea has had a class clothing tradition, where the rulers and aristocrats adorned themselves in many different kinds of foreign influenced indigenous styles, whilst the common people continued to wear the distinct style of traditional clothing. Today this is known as hanbok.

Hanbok (South Korea) or Choson-ot (North Korea) is the formal, traditional Korean dress. The style is usually characterised by use vibrant coloured fabrics with simple lines and usually without pockets. Although these terms literally mean 'Korean clothing', hanbok, in particular, today usually refers specifically to hanbok from the Joseon Dynasty from around 2333 BC.

Traditional Korean clothing is worn formally or semi-formally whilst attending traditional festivals and celebrations. The modern hanbok differs somewhat in style, as worn in Joseon dynasty, because it went through various major changes throughout the 20th century for wearability & practical reasons.

The traditional women's hanbok comprises of jeogori (blouse, shirt or jacket) and chima (full wrap-around skirt). The combination is usually called chima jeogori. Men's hanbok consists of jeogori and baji (baggy trousers). Baji are usually very baggy trousers.


It really started in 1954 at the Chonsun hotel, with Korea's first ever international fashion show; according to Madame Nora Noh, the first person who was internationally recognised as Korea's foremost fashion designer. Fashion shows took place on a regular basis until everything ground to a sudden halt in 1961.

In 1961 all fashion events were officially suspended after the coup and establishment of Pak Chung Hee's military government. The new government branded fashion shows as an 'archetypical luxury'.

It was not until the 1980's that any real developments were made. Mass popularisation of fashion begun in the early 1980's and after the June 29, 1987 declaration, revising the constitution and ending military dictatorship, genuine fashion shows could be held. It was at this point in time the fashion culture really begun to develop at a very rapid pace.

By the 1990's Korea had established an international reputation. The country witnessed the opening of regular international fashion shows, first in Seoul, and then in other large cities. The fashion show in the capital is now known as 'Seoul Fashion Week' with the same deserving international reputations of the other 'Fashion Weeks'


Seoul Fashion WeekSeoul Fashion Week is staged twice a year, usually in late March and late October. The hottest and most established international Korean designers display what's hot, new, and representative of the Korean fashion world, in synergy with the London, Paris, New York, Milan, Tokyo & Hong Kong fashion weeks - Seoul fashion week has its own thing going on too! See it to believe it!


Korean style fashion is here to stay as the main-stay of Asian style which will have strong influences on western styles and will continue to fill a niche desire globally for petite, cute and edgy fashion.

The fashion industry in Seoul is reasonably well organised, but aims to work in closer union. Veteran designer, Lie Sang-bong, has taken on this challenge with the goal of connecting different generations in the industry.

"It's about time. We have been talking about unifying the fashion sector since last year. Each designer has a role to play in the development of Korean fashion, but till now there has been no platform that allows us to play that role," he said in an interview with The Korea Herald.

"It just didn't look good and we didn't create the synergy, a key to the development of Korean fashion," he said.

"We can drive the development of Korean fashion by having the established designers act as senior mentors to young designers and young designers adding more energy to the fashion scene."

"In order for local brands to stand up to foreign labels, the established designers should keep their positions firmly and pass them on to young designers."

The government of Korea seems to be backing moves to further maintain and develop the Korean fashion industry.

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