We use technology to track the patterns of behavior of visitors to our site. This includes using a "cookie" which would be stored on your browser. You can usually modify your browser to prevent this happening.
We believe that cookies are almost entirely misunderstood by politicians and the public alike. Cookies are rarely used by web companies to deceive consumers. Most are essential for the functioning of a website, others are essential to the functioning of a successful business. We clarify 4 areas here:
1 - Cookies are essential for remembering what you have put into your basket - Imagine if a web site could not even remember this? How could you shop at all? It's a bit like going round the supermarket, filling your trolley only to discover at the checkout it's all gone! Do you have to sign something to allow you to shop?
2 - Cookies to track visitor behaviour on a website are essential - We need to know how many visitors are coming onto the website and how they found us. Shopping centres have footfall counts and track from which direction people are coming from - Web site shops need to be able to do the same. A shopping centre is not required ask permission for this basic information and neither should an on-line store. Have you ever been asked permission outside a shopping centre to be counted?
We use Google Analyitics & Statcounter cookies - These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.
3 - Functionality cookies are designed to save you time and hassle, like remembering passwords. We do not use these.
4 - We show ads from Google. Showing adverts to you that you maybe interested in, well nothing new about that. When you choose to buy a fishing, home decor or fashion magazine - What do you expect to find in there? Adverts related to your subject of interest. Do you sign something before you buy a magazine or read a free publication? It's up to you if you respond to the advert. We have some adveritsments provided from Google, they are related to the content of our page and not to what you have otherwise browsed elsewhere - We do not know that, nor care about that.
Cookies in point 1 are not included in the legislation, the government has recognised that, but, all this talk and misinformation about cookies will encourage users to simply switch them off, thus disabling shopping carts and other essential functions. Cookies in point 2 maybe included, cookies in point 3 & are included in new regulations. 'Free' service, such as Facebook, which so many people love will in the end become subscription based as their adverting revenues dry up. The advertisers rely on targeted adverting in order for them to pay off, this key objective will become almost impossible. We believe that this new legislation is not well thought out and is not required. Education about cookies would be a better idea.
These new laws will harm business, push up prices, reduce choice and cost jobs
For more information please visit The Guardian news website - The Guardian